We’re thrilled to announce that we were a finalist for the “Best Creative Marketing Strategy” award at the Lethbridge Chamber of Commerce Business Awards ceremony. This year, we were nominated for our video production of “Howe Road,” a promotional video for a 3.4 million dollar home listed by the Atkinson Team in Lethbridge, Alberta.
Our team was inspired by the popular TV series Yellowstone and created a unique marketing strategy for the property by using it as a set for each scene in the video. This provided a passive property tour for the viewer while keeping the content entertaining and focused on a buyer interested in the rural lifestyle depicted in the show.
To achieve this, we shot the video over a series of very early mornings to ensure the right lighting conditions, and had a video production crew of 4, a camera mounted chase car, and a horse handler on set. The strategy paid off, with the video receiving over 100k views on social media in its first few days of release.
While we didn’t come away with the top prize, we are honored to have been recognized as a finalist among such talented and creative businesses in Lethbridge. Congratulations to Select People Solutions, the winner of the “Best Creative Marketing Strategy” award for their historic office design in the Lethbridge Post Office building.
We would also like to extend a heartfelt thank you to the Lethbridge Chamber of Commerce for hosting such a fantastic event, and for recognizing the hard work and innovation of local businesses in our community. We are grateful for the opportunity to be a part of it and look forward to continuing to bring our unique and creative ideas to the table in the future.