The Different Types of Videos Your Business Needs
(And How Coalbanks Creative Can Create Them for You)
Video is a powerful tool for businesses looking to reach and engage their audience. But with so many options available, it can be tough to decide which types of video are best for your business. Here, we’ll explore the top 15 types of video for business and provide insights and tips from our team at Coalbanks Creative.
Product Videos
Product videos showcase the features and benefits of a specific product, often including examples of how it works. These types of videos are great for businesses that want to provide a clear, comprehensive explanation of what they offer to their customers. Product videos are particularly beneficial for consumers who are in the awareness or consideration stages of the buyer’s journey and need more information about a product before making a purchase.
Explainer Videos
Explainer videos are educational videos that teach your audience how to solve a problem. This could be a problem related to using your product, or it could be a more tangential issue. The goal of explainer videos is to provide your audience with the knowledge they need to take action based on the new skills they’ve learned. These types of videos are great for businesses that want to provide value to their audience and help them achieve a specific goal.
Onboarding Videos
Onboarding videos are designed to help new customers or employees get up to speed quickly. These types of videos can be particularly useful for businesses that have complex products or services, as they allow you to provide a comprehensive overview of how everything works. Onboarding videos are also a great way to introduce new customers or employees to your brand and help them feel welcome and supported.
Internal Training Videos
Internal training videos are a valuable tool for businesses that want to provide their employees with the knowledge and skills they need to perform their jobs effectively. These types of videos can be particularly useful for businesses with remote or geographically dispersed employees, as they allow you to deliver consistent training to all of your employees, no matter where they are. When creating internal training videos, it’s important to make them interactive and engaging to help ensure that your employees are retaining the information.
Testimonial Videos
Testimonial videos are a powerful way to showcase the experiences of real customers or clients who have used your products or services. These types of videos provide social proof and help to build trust with your audience. When creating testimonial videos, it’s important to focus on the benefits that customers have experienced and to highlight specific examples of how your products or services have made a difference in their lives.
Promotional Videos
Promotional videos are a great way to advertise your products or services and highlight their benefits to your audience. These types of videos can be particularly effective for businesses that want to drive sales or generate leads. When creating promotional videos, it’s important to focus on the benefits of your product or service, rather than just listing features. This will help create a sense of desire and motivate your audience to take action.
Company Culture Videos
Company culture videos are videos that showcase the personality and values of a business. These types of videos are great for businesses that want to connect with their audience on a deeper level and show them who they really are. Company culture videos can be about anything and everything, from a guacamole-making competition to the CEO riding a unicycle to work. These types of videos let customers see who you really are behind the scenes as both individual employees and a collective company.
Company culture videos can also be used for recruiting purposes to show potential employees what your work environment is like. Instead of just describing your company culture and listing your benefits, show them how it works in action. These types of videos are generally quick and easy to produce, taking 1-2 hours to craft. They can come in a range of lengths, from less than a minute to more than 5 minutes, depending on the scope of the content. When looking at the analytics, the overall play count can be particularly insightful. You’re basically selling your brand based on the work atmosphere you’ve helped create, so the success of your company culture video will ultimately be determined by whether or not people took notice and pressed play. These types of videos are a great way to ramp up engagement on your social platforms.
Video Voicemails
Video voicemails are low-cost, high-reward videos that customer-facing employees can use to connect with customers and leads. Think of them as jazzed-up versions of phone voicemails. Using just your computer’s camera, you can introduce yourself to a prospect in a memorable way or quickly respond to a customer’s question. These types of videos are a great way to stand out in the inbox and provide a personal touch to your communication.
Sales Presentations
Video can be a sales secret weapon, especially if you’re working with clients all around the world. Pre-recorded sales presentations allow prospects to watch your pitch on their own time, rather than relying on coordinating a live meeting. These types of videos can be particularly effective for businesses that want to showcase their products or services in a more engaging way, rather than just relying on static content like brochures or PDFs.
Social Videos
Social videos are short videos created specifically for social media platforms. These types of videos are great for businesses that want to increase their presence on social media and engage with their audience. Social videos can be as simple as a quick behind-the-scenes peek at your business, or as complex as a fully-produced promotional video. The key is to create content that is shareable and resonates with your target audience.
Teaser Videos for Social Media
Teaser videos are short videos that provide a sneak peek at a larger piece of content, such as a full-length feature or documentary. These types of videos are great for businesses that want to build anticipation and drive traffic to their website or social media pages. When creating teaser videos, it’s important to focus on the most compelling aspects of your content and provide just enough information to pique the viewer’s curiosity.
Live Streams
Live streams are videos that are broadcast in real-time, allowing viewers to watch and interact with the content as it’s happening. These types of videos are great for businesses that want to create a sense of immediacy and build a sense of community with their audience. Live streams can be used to showcase events, products, or services, or to host Q&A sessions or interviews. When creating live streams, it’s important to ensure that the audio and video quality are high and that there are clear call-to-actions for the viewer. Live streams can be a powerful way to connect with your audience and build relationships with potential customers
Podcast Videos
Podcast videos are videos that are based on a podcast episode. These types of videos can be particularly effective for businesses that want to reach a wider audience and provide value to their viewers. When creating podcast videos, it’s important to ensure that the audio is high-quality and that the visuals enhance the content, rather than distracting from it.
Video Series
Video series are a series of related videos that are released on a regular basis, such as weekly or monthly. These types of videos are great for businesses that want to create a sense of anticipation and keep their audience engaged over a longer period of time. When creating a video series, it’s important to establish a consistent format and release schedule to help build your audience.
Full-Length Features and Documentaries
Full-length features and documentaries are longer-form videos that delve deep into a specific subject or topic. These types of videos are great for businesses that want to showcase their expertise and provide value to their audience. When creating full-length features or documentaries, it’s important to do thorough research and ensure that the content is well-organized and engaging.
At Coalbanks Creative, we specialize in creating full-length features and documentaries, video series, promotional videos, and internal training videos. If you’re looking to create any of these types of videos for your business, we’d love to help. Contact us today to learn more.
