Video Marketing: A Beginner’s Guide to Dominating the Game

Are you a small business owner or a member of an internal marketing and communication team struggling to create engaging video content? At Coalbanks, we specialize in producing high-quality video content for business. In this post, we’ll introduce you to three types of videos that are guaranteed to boost your video marketing strategy: product explainer videos, webinars, and customer testimonials. Plus, we’ll share some of our greatest small business video production tips to help you get these videos off the ground.

Product Explainers: Show Your Audience What You’ve Got

Product explainer videos are like superheroes – they help new and potential customers understand why your product is the perfect fit for their needs. These videos can be showcased on a variety of pages, such as your homepage, a feature overview page, or a paid landing page.

According to Wyzowl’s Video Marketing Statistics 2022 report, 96% of people have watched an explainer video to learn more about a product or service, and 88% of people have been convinced to buy a product or service after watching a brand’s video. In other words, product explainer videos are a pretty worthwhile investment.

But how do you create a successful product explainer video? Follow these tips:

  • Use storytelling to make your product relatable and engaging.

  • Include calls to action to encourage viewers to take the next step.

  • Use animation or graphics to break up the video and make it more visually interesting.

  • Show, don’t just tell: Instead of simply listing off your product’s features, focus on how your product can solve your audience’s problems. Use a combination of live-action video, screencast video, and B-roll footage to visually illustrate the benefits of your product.

  • Choose the right length: Aim for a sweet spot of around 90-120 seconds to capture (and keep) your audience’s attention. If you already have your audience’s attention (and affinity for your brand), you can make your video a little longer and more in-depth.

  • Write the script in collaboration with your product team: To create a killer product explainer video, you’ll need a solid script. Collaborate with teams that know the product inside and out to ensure that your product messaging is accurate and easy to understand. And before you shoot the video, be sure to show the script to key stakeholders – they may have suggestions that will strengthen your product messaging even more.

Webinars: The Interactive Online Event Your Audience Will Love

Webinars (short for “web-based seminars”) are like online parties where you get to be the host! You can use webinars to introduce your latest product, interview an expert in your field, or teach your audience about a topic you’re passionate about.

To host a successful webinar, be sure to:

  • Choose a catchy and descriptive title to attract more attendees.
  • Use a professional hosting platform to streamline the registration and login process.
  • Promote your webinar beforehand to increase attendance.
  • Engage your audience with polls and Q&A sessions.
  • Encourage attendees to ask questions and make sure to answer them in real-time.
  • Use screen sharing to deliver your presentation.
  • Consider using a co-host or panelists to add variety and expertise.

Need help setting up your webinar? Our team an assist you with everything from choosing the right platform to developing a compelling presentation.

Customer Testimonials: Showcase the Benefits of Your Products or Services

Customer testimonials are like the cherry on top of an already delicious sundae. By featuring real customers sharing their experiences with your product, you can highlight the results it has had for them and provide a more authentic and persuasive message.

To create effective customer testimonials, be sure to:

  • Ask customers for permission and ensure that you have their consent before publishing their testimonials.
  • Use a variety of customer testimonials to showcase different aspects of your product or service.
  • Include customer testimonials in different formats, such as video, written, or audio.
  • Feature customer testimonials prominently on your website and social media.
  • Include quotes from customers along with their names and photographs to add credibility and personalization.

Need help gathering customer testimonials or creating a video featuring them? Our team can assist you with all aspects of the process, from planning to production.

Wrapping Up

By creating and marketing product explainer videos, webinars, and customer testimonials, you can take your video marketing strategy to new heights and connect with your audience in a meaningful way. With a little planning and creativity, you’ll be well on your way to creating engaging, informative videos that will help you promote your products or services and grow your business.

And don’t forget, Coalbanks Creative is here to help you with all of your video production needs. We specialize in creating high-quality video content for medium-sized businesses, and we can assist you with everything from script development to post-production. Give us a call today to get started!

Michael Warf
Michael Warf
Hey there, I'm Michael Warf, a Lethbridge-based videographer and photographer with a knack for storytelling. On this blog, I share tips and tricks on how to use creativity and technology to create powerful video experiences that your audience will love. Come along for the ride and let's take your brand to the next level with the best Lethbridge video production services around. Thanks for stopping by!

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